Replacement of four buses for Dosti Bus Service, purchase of two Toyota vans.
Payment of outstanding amount of Rs. 21.785 Mn since 1988 - out of special grant of Rs. 100 Mn.
MoU signed with University of Management and Technology (UMT) Lahore to produce publicity material on sponsorship. (10,000 copies per item per year).
MoU signed with QAHF Associates Lahore to display logo, show PTDC documentaries on their buses and opening of TICs/Booking offices for tours at their terminal.
PTDC Motel at Wagha upgraded with sponsorship from Zhong Pakistan.
Setting up mobile phone counter at Wagha to facilitate the tourists.
Promotion of tourism through preparation of film by NGO on sharing of profit basis.
Repair / Maintenance of existing PTDC Motels.
Launching of “Pakistan Tourism Friends Club” – 3,000 members enrolled so far.
Restarting of Rawalpindi – Naran – Rawalpindi Tourist Coach Service.
Promotion of PTDC facilities and tourist attractions through social media network.
Training & Registration of un-employed educated Youth as Tourist Guides, in PTDC Motels.
Organized free handicraft bazaars at PTDC Motels to promote local handicraft.
• Pakistan Tourism Development Corporation (PTDC) was established as a public limited Company registered under Companies Act in April 1970. The company is now governed by Companies Ordinance 1984.
• As such it operates under its own corporation rules and regulations.
• Publicity & Promotion
• Tourist Information Centers (TICs)
• Planning & Development
• Personnel & Administration / Finance & Accounts
i. PTDC Motels Pvt. Ltd.
ii. Pakistan Tours Pvt. Ltd.
iii. Associated Hotels of Pakistan (Flashman’s Hotel)
• With the prime objective of promotion of tourism in remote and under-developed areas where private sector was shy to invest, Pakistan Tourism Development Corporation (PTDC) launched its Motels Subsidiary (PTDC Motels) in 1977.
• Despite higher operational costs and short operational period of 4-5 months per year due to extreme cold weather conditions, PTDC Motels have been providing comfortable, reliable, safe and quality accommodation to tourists. Hence, commercial aspect may not be taken into consideration. PTDC Motels work as pioneers and trendsetters, for private sector to follow.
• Pakistan Tours Limited was established in 1971 as tour operating agency, wholly owned by PTDC under the Companies Act 1913 (now Companies Ordinance 1984).
• PTL is organizing package tours and treks renting tourist transport and operating a number of domestic tourist bus services under Government of Pakistan license. PTL operates bus services between Pakistan, China and India.
• Associated Hotels of Pakistan Ltd. (AHP) was formed in 1963 under the repealed Companies Act 1913 to take over running business of 04 hotels of Associated Hotels of India (AHI), namely Cecil’s (Murree), Dean’s (Peshawar), Faletti’s (Lahore) and Flashman’s (Rawalpindi). Three hotels were privatized in 1998 and 2004 leaving only Flashman’s Hotel, Rawalpindi with AHP/PTDC.
• PTDC owns 86.82% shares of Flashman’s Hotel out of which 12% of shares PTDC shares were transferred to Employees under the Benazir Employees Empowerment Program whereas 13.18% shares are with Private Shareholders.
• Nature & Adventure - Deserts, hill stations, valleys and mountains offer opportunities for adventure sports like mountaineering and trekking, white water rafting, skiing, jeep & camel safaris, car rallies, mountain biking, Eco-tourism, flora, fauna, wildlife etc.
• Culture & Heritage - Indus Valley Civilization, Gandhara Civilization, Early Muslim and Moghul Heritage, Colonial Heritage, unique cultures and hospitable people.
• Religious Tourism - Sacred religious places for Muslims, Buddhists, Sikhs and Hindus.
• Coastal Zone - spreading over 1,000 kms along the Arabian Sea offers long term development potential for beach resorts.
• Tourism can deliver for Pakistan’s economy as a whole. It is a catalytic industry and should be part of our stimulus packages for stronger infrastructure, more jobs and increasing investments.
• Tourism is par excellence a people to people activity and the strength of the industry can be deployed to help cement peace and tolerance, promote development, create jobs, stabilize societies and root out the abuses that can infiltrate society.
Negative country image abroad
Underdeveloped civic, communication and tourism infrastructure
Non-implementation of a well-laid and well coordinated marketing strategy
Trust deficit between public and private sector tourism stake-holders.
Coordination at all Levels of Government
Numbers versus Yield
Aligning Product with Market Needs
Tourists’ Dispersal and Niche Products
Research and Statistics
The strategy would be to develop appropriate incentives to promote greater private sector investment in creation of tourist facilities.
Public sector investment in the development of infrastructure facilities will be made part of overall national development effort.
While the ongoing Public Sector projects will be completed, the development requirements for new projects will be met from privatization of existing motels and from credit budget. Greater financial autonomy will be given to the public sector tourism agencies.